Enigin Design

In designing products and promotional material you have to keep in mind at all times how your product is perceived in the mind of the potential purchaser when they first view it or hold it in their hands. What initial impression does it create? While many view pure design as ‘arty-farty’ stuff – design actually affects everything we purchase. The fact is every advertisement we read, every brochure we review and every product we buy, has been designed by someone, hopefully to be both functional and to look good. Furthermore none of us would doubt that the way a product looks and feels is vital to its success in the marketplace. So much so that we often see products that are technically superior consistently being outsold by less capable and inferior products. Can you think of some examples? But the question is; does designing a product to look its best… even better than an arguably better competitive alternative constitute a scam

Enigin have some of the most efficacious energy saving products on the planet and you might form the opinion that designing the aesthetics to look good is pointless because often the products are installed in places where they are never seen (as is often the case with retrofit solutions). However, our market research has led us to the conclusion that if you design a technically brilliant product and then pass it off in a naff, cheap housing it shouts out; Enigin scam product – which is most unhelpful to say the least! So I find myself involved at each stage of the design process from initial inception where we look at the design in broad-brush terms down through to the finished housing and packaging. The R&D team here at Enigin plc are primarily concerned with function over form – that’s why we have the best solutions on the market – but thankfully they too have no desire for potential customers to be looking at one of our products are drawing the conclusion that just like many of the scam energy saving products that are high on promises and low on efficacy we don’t want to give even the slightest hint that we are designing Enigin scam products that end up being tarred with the same brush as so many of the other naff products.