Enigin Logo Design
I was discussing with a colleague recently the merits of a strong identity for a company and it led me to explain the process I went through creating the Enigin logo to him.
I thought it might be of interest to others to highlight some of these points, so here you have it!
Enigin was founded to offer real energy savings in business and commercial sectors and to present a business opportunity to entrepreneurial people.
With this in mind, I wanted to show energy in some graphical way which could be easily translated on to different media.
The ‘cluster’ above the first ‘I’ of Enigin represents a power source at its centre (in orange) and then the surrounding circles are how that power is used as it flows out, becoming more ‘green’ with less waste.
The colour palette I selected for the circles includes an ‘egg shell’ blue, which has become a ‘back-drop’ colour for literature and packaging.
The best way (as always in design) to appreciated what I’m talking about is to see it! So, if you’re interested in how the logo looks and works in situ, have a look at www.enigin.com
If you browse the site, you’ll notice on the ‘breadcrumb’ (the small navigation at the top of an article) what has become known as the ‘E-Cluster’. This was created as a tool to reinforce the Enigin identity, but in a more subtle manner. A good example of its use is shown on http://enigin.com/sitemap