Enigin Design

Enigin website re-design

I’ve been fortunate to work on countless print jobs over the years, but for the last five, there’s been a steady increase in all sectors for pushing their web presence. With Enigin, I worked on the first designs of www.enigin.com and www.enigin.net. The .com site has recently had a compete re-design, which I’m really pleased with. I’ve been working closely with two brilliant software developers at Enigin (Ed and Nikolai Clark) to implement this project and we’ve tried to create a clean, functional design; without being boring! From feedback and personal experience, we decided to move away from the ‘black’ look of the original site. The white with soft gradients is much easier on the eye and certainly much better for reading copy.

If you click on the ‘Take Control’ header you’ll notice in the imagery created the ‘on-screen’ graphic shows software named Eniscope. This is a project which me and the R&D team at Enigin have been working on for a number of months now and are very close to releasing fully to all! I’ll keep you all posted as to progress and will post images of what we’ve created as soon as I’m able……

Enigin Logo Design

I was discussing with a colleague recently the merits of a strong identity for a company and it led me to explain the process I went through creating the Enigin logo to him.

I thought it might be of interest to others to highlight some of these points, so here you have it!

Enigin was founded to offer real energy savings in business and commercial sectors and to present a business opportunity to entrepreneurial people.

With this in mind, I wanted to show energy in some graphical way which could be easily translated on to different media.

The ‘cluster’ above the first ‘I’ of Enigin represents a power source at its centre (in orange) and then the surrounding circles are how that power is used as it flows out, becoming more ‘green’ with less waste.

The colour palette I selected for the circles includes an ‘egg shell’ blue, which has become a ‘back-drop’ colour for literature and packaging.

The best way (as always in design) to appreciated what I’m talking about is to see it! So, if you’re interested in how the logo looks and works in situ, have a look at www.enigin.com

If you browse the site, you’ll notice on the ‘breadcrumb’ (the small navigation at the top of an article) what has become known as the ‘E-Cluster’. This was created as a tool to reinforce the Enigin identity, but in a more subtle manner. A good example of its use is shown on http://enigin.com/sitemap

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Hi there, and welcome to my design blog. I hope you enjoy your stay!